Hey All,
It's about time for another post I'd say. Well, we've really been through a loop. We came out of APAP with a bang and then found ourselves a little stalled due to scheduling conflicts. We've since re-adjusted and have made a new game plan for the spring. We decided the best way to move forward is to put our show up again in May. This will allow us three months' time to regather, regroup and remount the show.
While three months seems like a long time, it's really just enough time as we will be rehearsing about twice a week and this time (unlike APAP) will be remounting the show in full - rather than just highlighted segments. We also want to allot for enough time to market to any and everyone who might have missed our show in the past. We are making a point of catering people who would not only enjoy a family-friendly and Shakespeare-accessible piece, but we are hoping to entice people specifically in and around the NYC area.
Our long term plan would be to put the rehearsal time into the piece over these next three months, put the show up in May and then secure "gigs" as they came in. So if we were to get a call from a school in September saying they wanted us to do an educational workshop along with the show on such and such a day, the show would be ready to go and we could do it. This would also apply to a theater should they want to pick us up for a run in their space or send us out on the road under the umbrella of their theater company, etc.
I must say we're learning quite a bit in regards to business. A lot of us have found in observing the businesses of our day jobs, that so much of marketing and keeping up with contacts falls heavily to concise, clear organization. It's a matter of making a list of who you have met, including their contact information and when you last contacted them. You make several contact lists of who you have met in the past, who you want to meet and who you need to meet. You figure out who you know and who they might know. You get in touch with the people you need to meet and you do your best to correspond with them and establish a relationship. Of course, as I type it, it sounds rather simple, rather obvious, but it comes down to DOING it. And I think that's where a lot of actors and artists fall short. It's easy as an artist to get caught up in the work - that's where we have the most fun. But the truth is, the work can't go anywhere if no one sees it and no one will see it if you don't put your business cap on and make a list.
I think we're excited to have the time to pursue these business relationships, while also continuing to play within the piece. We are so blessed to have a piece that has snowballed as far as it has. We can't wait to see how it continues.
Signing off,
TTL
